TOBLERONE - The Love Insurance

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TOBLERONE//The Love Insurance

Valentine's Day just got sweeter with Toblerone's online limited edition pink chocolate bar and its latest campaign created by creative agency Le Pub Amsterdam:

The Love Insurance takes a refreshing twist on dating and relationships with the goal to encourage people to take
a chance on love, no matter the outcome.

Le Pub brought Noruwei on board to help bring their vision to life and teamed up with the duo Ilka & Franz.

Based in London, they are award-winning photographers and directors known for blurring the lines between different disciplines, adding their unique touch of humor and aesthetic to still life and portraits.

In today's world, relationships can be unpredictable, especially at the beginning stages. The term situationship peaked as a trend search on Google in 2022, gathering over two billion views on TikTok alone. Toblerone's Valentine's Day campaign is urging people to dive into relationships without worrying about where they might lead.

'The Love Insurance' campaign's lighthearted claim, 'No matter how your relationship goes, love is worth it' is a joyful encouragement to give love a chance, even if your situationship doesn't last.

To get the 'Love Insurance', the client had to purchase the limited edition chocolate bar, which came with its own insurance. If the relationship doesn't last, registering the purchase with @Toblerone on IG he would receive a voucher to redeem online.

Whether your relationship lasts forever or just a few days, Toblerone's Valentine's Day campaign reminds us that love is always worth it, even if it doesn't work out! 🌈⚡️🌈

CREDITS

LePub
Miloš Obradović - Executive Creative Director
Valentino Borghesi - Associate Creative & Design Director
Geo Joseph - Associate Creative Director
Stefano Zanoni - Associate Creative Director
Katharina Haller - Senior Copywriter
Joao Araujo - Art Director
Alessandra Sabbione - Global Client Service Director
Irina Krasovskaia - Global Account Manager
Vittorio Cafiero - Head of Digital Production
Caterina Collesano - Art Buyer
Roberta Remigi - Strategy Director
Michael Galli - Junior Planner
Shane Roche - Director of Communications & Ecosystem Strategy
Ali Hares - Social Media Director

Noruwei

Ilka & Franz - Photographers
Lorenzo Dispensa - Set Designer
Michela Natella - Set Designer Assistant
Emma Scalondro - Stylist
Dennj Malaguti - Stylist Assistant
Clarissa Carbone - Hair/ MUA
Giulia Zacconi - Nail Artist
Stefano Mattiocco - Lighting Assistant

Thank you!