FIT + FAB
Brand Identity Design
In this project, I designed the brand identity, packaging, and in-store fixture for Fit + Fab, a line of fitness tracker jewelry produced by Bonitas International. The aim of the project was to make Fitbit fitness trackers look more like jewelry, providing an aesthetically pleasing and fashionable way to track fitness. The brand identity was designed with a bright and energetic color palette and a sleek and modern font, reflecting the dynamic and active nature of the product. The "+" sign in the brand name was designed to contain 5 dots, which represent the number of lights on a Fitbit tracker, emphasizing the brand's compatibility with the popular fitness tracking device. The packaging and in-store fixture design were created to showcase the product's unique design and help it stand on the shelves.
