B.T. Leigh's Sauces & Rubs
Brand Identity Design | Art Direction | Product Packaging Design | Product and Food Photography | Catalog Design | Stationery Design | Trade Show Booth Design | Website Design | Social Media Marketing
B.T. Leigh's Sauces & Rubs is a gourmet food brand that delivers bold, all-natural flavor using only gluten-free and vegan-friendly ingredients. As the creative director of the company since its launch in 2017, I've had the opportunity to develop the brand's visual identity from scratch, including packaging and marketing materials, and lead all marketing efforts.
The visual identity features the face of the creator, B.T. Leigh, and the classic typeface is meant to evoke the hand-crafted quality of each bottle. The design is meant to convey a sense of authenticity, boldness, and passion for quality ingredients and bold flavors.
