Summer is the season for streetball, but is generally a slow time for footwear. So we decided to bring some heat to Jordan Brand's off-months by creating a digital campaign around Love of the Game. Lead by Michael himself, the experience explored what drives Jordan athletes to be the best on the court.

 

We captured all our content in-house, which helped us evoke the dreamlike feel of being lost in the game. This infused the site with fresh energy, increasing both brand and product engagement.

 

In addition to concept and copywriting, I directed the numerous videos that were the core of the campaign.