A fashion collaboration with Wolfgang Joop for his German fashion brand ‘Wunderkind’. The Spring-Summer collection’s main theme was a famous Janis Joplin quote: “Freedom is just another word for nothing else to lose”. My main goal was to create images that radiated freedom, colour, life and a certain fiery spark that matched Wunderkind’s image and the wonderful quote from a time when the word ‘freedom’ meant something different.

 

 

 

Final selected artworks for the campaign.