Téléfilm Canada
Projet réalisé chez lg2boutique. Ce concept est décliné en brochures présentant la sélection canadienne, en publicités imprimées, en cartons d’invitation et différents objets promotionnels, en web et sur les kiosques de la délégation. La nouvelle image voyagera selon les principaux festivals tels que le Festival de Cannes, le Canadian Front, la Berlinale, le Sundance Film Festival et le Festival international du film de Toronto.
_
Telefilm is an iconic Canadian brand, responsible for representing the country’s film industry (directors, crews, locations, production and post-production services etc.) at various trade shows and film festivals around the world like Cannes, Sundance, Tiff and the Berlinale. The redesign started with the creation of an original typography that needed to reference the existing Telefilm Canada logo but also push the brand in a bold new direction that would effectively communicate the boldness of the artists and artisans Telefilm represents. The typography was loosely based on the iconic red carpet associated with film festivals but complimented by a colour palette drawn from the country’s natural landscape (arctic bone and sea foam).
_
Telefilm is an iconic Canadian brand, responsible for representing the country’s film industry (directors, crews, locations, production and post-production services etc.) at various trade shows and film festivals around the world like Cannes, Sundance, Tiff and the Berlinale. The redesign started with the creation of an original typography that needed to reference the existing Telefilm Canada logo but also push the brand in a bold new direction that would effectively communicate the boldness of the artists and artisans Telefilm represents. The typography was loosely based on the iconic red carpet associated with film festivals but complimented by a colour palette drawn from the country’s natural landscape (arctic bone and sea foam).
crédits /// credits
Client : Téléfilm Canada . agence : lg2 boutique . Directeur Création : Claude Auchu . Directeur artistique web : Thibault Gehard . Design : Maude Lescarbeau . Typographie : Maude Lescarbeau . Infographie : lg2fabrique . Conception-rédaction : Stuart McMillan, Éric Beaudin . Planification stratégique : Pénélope Fournier . Service-conseil : Catherine Lanctôt, Ingrid Roussel, Marion Haimon . Photographie : Hans Laurendeau
Client : Téléfilm Canada . agence : lg2 boutique . Directeur Création : Claude Auchu . Directeur artistique web : Thibault Gehard . Design : Maude Lescarbeau . Typographie : Maude Lescarbeau . Infographie : lg2fabrique . Conception-rédaction : Stuart McMillan, Éric Beaudin . Planification stratégique : Pénélope Fournier . Service-conseil : Catherine Lanctôt, Ingrid Roussel, Marion Haimon . Photographie : Hans Laurendeau
