Zag needed an identity that would echo their technical prowess and creativity. It needed to appeal to both technology directors and app designers. The logo is composed of overlapping brackets that form a “Z” monogram. These brackets are used as a key element throughout the identity system to create custom icons and patterned blog graphics. The nature-based photography mixed with the technical feeling of the graphics sets a tone of trustworthiness and perfectionism, but more importantly, relays the end benefit of Zag’s services – peace of mind.