The design of the packaging is heavily influenced by the aesthetic, principles and overall style of Esteban Cortazar; a high-end fashion designer. Aesthetically, he is known for his skillful use of curves, lines and hard angles to create an ethereal aurora throughout his couture line.

The packaging plays on his desire to capture the movements, gestures and form of the female body.

Keeping on brand, the packaging uses luxury material and a high level of craftsmanship to create a sophisticated and refined packaging system.

The forms are meant to accentuate and display their respective products, but also capture the attention of a passing shopper.