Land of Nod is a children’s furniture and toy brand owned by Crate & Barrel. Each season they create a look and feel that is carried through their catalog, digital and retail. Each season is beautifully designed and typically has a a whimsical illustrated approach. For my seasonal campaign I selected the winter season because it was the most challenging. Winter time can sometimes make people feel isolated and sad, so I wanted to tell a story of a friendship between a child and different animals he meets along his walk. My approach was to incorporate a cool, winter color pallet and inject spot warm colors to draw attention to the certain areas. The look was intended to support the popular Holiday season but also be extendable in retail through the other winter months.
