TerraVita began in 2011 with a desire to create a simple festival dedicated to excellence and sustainability in the South, showcasing the very best in food and beverage. In a few short years Terra Vita grew to be the premier event of it’s kind in the region. As the event grew so did the need for a brand renewal that better expressed this well-crafted culinary experience. As an agency intern I was part of a the design team and my focus was specifically on illustration and hand lettering to support the new look and applying that look across marketing materials.
