Miller Boomtown presents Kendrick Lamar
Miller Genuine Draft is all about bringing its consumers the freshest, most innovative experiences.
In 2014, Miller Boomtown featured the self-proclaimed King of rap, Kendrick Lamar.
The spectacle, held in JHB, CPT and DBN immersed crowds in the world of Miller, offering up
a massive headline, supported by South Africa’s own hip-hop royalty – Khuli Chana and Reason.
Miller Boomtown event poster
Special guests were hosted at Miller's Fresh Circle - providing them with the freshest, most exclusive concert experience. Of course, the invitation they received was befitting of the royalty they were coming to see.
Miller Boomtown Fresh Circle invitation
Influencers at Miller Boomtown invitation pickup
Consumers were offered a chance to win their place in the exclusive Fresh Circle with an in-store promotion.
Miller Boomtown in-store competition poster
Miller Boomtown 2014 was a resounding success, offering Miller drinkers the freshest concert experience of the year.
Miller Boomtown concert
Miller Boomtown concert
