Ray's Roadside Kitchen
Brand Identity Design | Menu and Stationery Design | Social Media
Ray's Roadside Kitchen approached me to create a brand identity that reflects their commitment to fast, friendly service and delicious, honest food. With a menu centered around juicy burgers, hearty sandwiches, and mouth-watering wings, this new restaurant in Cream Ridge, NJ is quickly becoming a local favorite.
To capture the spirit of the restaurant's clean, welcoming atmosphere and focus on community, we took inspiration from the vintage diner feel. The word "Ray's" invokes images of classic diners, while the rounded lettering and enclosure of "Roadside" gives a nod to vintage license plates. The dashes on either side of "Kitchen" suggest movement and fast service, just like the hustle and bustle of the busy highway that runs by the restaurant, connecting NY to the Jersey shore.
