Creative Writing across multiple platforms is a core part of my work and life. As the Sr. Digital Creative Director and Digital Creative Lead on VIP, a brand I have grown up with, I was entrusted with the task of expanding on its existing line of 'Hello Holidays' which was an idea that belongs to the brand and its creators. 

So, my team and I back then brainstormed about what holidays truly mean to people. Are they an escape or a temporary pause or a window to new dimensions, explorations and cultures. Could holidays also be a way of life for a whole new generation of people? We summed it all up in a beautiful script and film made for the digital pitch presentation which we also converted with our cross-platform ideas and deep understanding of the brand. 

The other contributor to this are instances from years of traveling with my family and drawing from memories and lived experiences.