Olay Redesign
Packaging
Olay was created in the 1950s to provided a product that moisturizes a woman’s skin, while being light, greaseless, and fast absorbing. Over the years the brand’s formula has transformed and expanded but the company still continues to uphold its original philosophy — “Helping women look and feel beautiful.” They are one of the most recognizable brands worldwide.
Olay’s new market position is to provide a product for men that will “help men look and feel masculine” while giving them great skin. The brand redesign accomplishes this through the use of a masculine color palette of steel blue and a weathered wood grain texture in an orange tone — to compliment the blue color. The packaging uses Meta Book and Meta Bold typeface to round out the masculine look of Olay’s new men’s line.
Olay’s new market position is to provide a product for men that will “help men look and feel masculine” while giving them great skin. The brand redesign accomplishes this through the use of a masculine color palette of steel blue and a weathered wood grain texture in an orange tone — to compliment the blue color. The packaging uses Meta Book and Meta Bold typeface to round out the masculine look of Olay’s new men’s line.
