The campaign launched with a live tasting on Twitter, hosted by key whisky influencers.
Twitter followers were given exclusive clues and hints, and direct access to The Glenlivet’s
Master Distiller: when you made a guess about Alpha’s flavour, he replied with a video
message to let you know how close you were.
Twitter followers were given exclusive clues and hints, and direct access to The Glenlivet’s
Master Distiller: when you made a guess about Alpha’s flavour, he replied with a video
message to let you know how close you were.
Watch the case study film via the link below:
A set of four interactive challenges let whisky fans recreate the taste, smell, look and feel
of The Glenlivet Alpha on Facebook.
of The Glenlivet Alpha on Facebook.
A month of social CRM activity kept up the buzz and taught aspiring whisky connoisseurs how to master their senses and enjoy their favourite drink.
