Over the course of the year the bespoke team at RR have been launching a series of 'Wraith Inspired' cars. Taking inspiration from the world of Film, Fashion and now Music, showcasing new levels of bespoke luxury for a younger, more savvy style conscious Rolls-Royce owner.
This project like all RR projects has been a few months in the making. It was in July of last year that
I got to work again with my good friend and amazing car photographer Joe Windsor-Williams on this final installment of 'Wraith Inspired' cars.
Working with Joe and Beth Wightman we created three key 'hero' shots to launch 'Wraith Inspired
by Music'. The campaign positioning behind the car was that it was the 'ultimate initimate venue'
to enjoy music. RR engineers had achieved this high level of accoustic engineering by designing
a bespoke sound system with a new cossetted luxury interior.
This project like all RR projects has been a few months in the making. It was in July of last year that
I got to work again with my good friend and amazing car photographer Joe Windsor-Williams on this final installment of 'Wraith Inspired' cars.
Working with Joe and Beth Wightman we created three key 'hero' shots to launch 'Wraith Inspired
by Music'. The campaign positioning behind the car was that it was the 'ultimate initimate venue'
to enjoy music. RR engineers had achieved this high level of accoustic engineering by designing
a bespoke sound system with a new cossetted luxury interior.
Power, Style. Drama, are three undeniable factors that define a Rolls-Royce Wraith.
Wraith Inspired By Music, the third Inspired car, has the ‘Power’ element of Wraith’s positioning at its heart. Celebrating the potent influence of music and Rolls-Royce’s obsession for sound engineering and uncompromising desire to attain acoustic perfection.
The colour and trim specifications are unique to this car and have taken inspiration from bespoke high end audio systems that combine machined components and precious metals to produce the finest audio equipment. The exterior finish to the car has a metallic Rose Gold/Copper finish, seeing this under direct light really takes your breath away.
The bespoke sound system with the interior finish creates 'the ultimate space' in which to enjoy music like never before. It delivers an unrivalled experience that has to be heard to be believed, while cosseted in exquisitely crafted luxury - it's pretty special! Joe did an amazing job with his retoucher Mark Lacey, to bring out all the uber luxury 'rose gold' /copper features in all the campaign shots.
Wraith Inspired By Music, the third Inspired car, has the ‘Power’ element of Wraith’s positioning at its heart. Celebrating the potent influence of music and Rolls-Royce’s obsession for sound engineering and uncompromising desire to attain acoustic perfection.
The colour and trim specifications are unique to this car and have taken inspiration from bespoke high end audio systems that combine machined components and precious metals to produce the finest audio equipment. The exterior finish to the car has a metallic Rose Gold/Copper finish, seeing this under direct light really takes your breath away.
The bespoke sound system with the interior finish creates 'the ultimate space' in which to enjoy music like never before. It delivers an unrivalled experience that has to be heard to be believed, while cosseted in exquisitely crafted luxury - it's pretty special! Joe did an amazing job with his retoucher Mark Lacey, to bring out all the uber luxury 'rose gold' /copper features in all the campaign shots.
How we launched Wraith Inspired by Music:
The hero images from above worked alongside product shots to create launch assets for online, customer invite emails, page turners and printed RR dealer coms. You can see some of these below:
Below: 'Wraith Inspired by Music' product homepage
Below: Customers could download from the main RR homepage a digital page turner doc.
Credits:
Photographer: Joe Windsor-Williams
Art Director: Simon Nicholls
Photographer: Joe Windsor-Williams
Art Director: Simon Nicholls
Copywriter: Paul Snoxell
Typographer: Guy Sexty
Producer/Agent: Beth Wightman Represents
Agency producer: Clive Sweeting
Post production: Mark Lacey
Client: RR
Producer/Agent: Beth Wightman Represents
Agency producer: Clive Sweeting
Post production: Mark Lacey
Client: RR
