A responsive website for a national environmental campaign calling on the UK public to break their bag habit, by pledging to refuse single use bags. The campaign is for UK charity Surfers Against Sewage, where I am the Digital Rep. The website calculates how many bags the average person will use between the date of taking the pledge and 1st October 2015 (the date the UK government intends to introduce a 5p bag charge). From all these individual pledges, the website then calculates the overall number of single use bags the campaign will offset. Upon taking the pledge the user is redirected to a thank you page (and sent an HTML email) with plenty of options to share their involvement, and also tweet a campaign message to their favourite UK supermarket, challenging them to support the campaign!
A shocking 10.6 billion single use bags will be given out at shops in England before the new Government bag charge comes into force on 1st October 2015. The average person in England uses 133 bags per year. In an effort to offset the environmental impacts from this unnecessary delay in implementing the bag charge the Break The Bag Habit website encourages the UK public to pledge to stop using single use bags TODAY.
The campaign's three amazing 'Killer Bags' images are by photographer Martin Brent
