The objective was to create a complete food design experience new bakery chain: visual identity, store design, packaging and others.
This is a different bakery / pastry offer for the medium class Cambodian market.
The customers are interested in expanding their taste palette, and the brand will assist them in their gourmet experience.
Masao for the naming:
The Khmer word for “flour” to delineate an identity referring to bread and its main ingredient.
The emphasis is made here on the product: “Masao” promises baked goods of international quality made in Cambodia.
Naming / Branding / Art Direction / Food Design
Client: Chip Mong
Agency: Melon Rouge Agency
Creative direction: Celine Le Grand
Art Direction: Juanita Delvasto
