OLAY - "Your Best Beautiful"
OLAY launches a new campaign entitled "Your Best Beautiful"
“Every day a woman looks at herself in the mirror ten times. You look to see what’s changed. You look to see what hasn’t. You want to see the best version of you — your best beautiful. If beauty is skin deep, then you want deeper skin.”
A collaborative assignment with design communication and film students to create and promote the following campaign give our own interpretation of a women's "best beautiful" through a short campaign commercial depicting every woman's desire to wake up every morning at her best. However, It's explores how women wakes up in confidence and feeling comfortable and beautiful. And a series of photographs showcasing how each individual express their "best beautiful".
Art Direction: Rudy Tan
Set Deco, Make-up & etc: Shirley Loo
Digital Imaging: Brennan Teh
Photography: Foo Guo Wei
Copywriting: Andy Lim
Cinematographer: Angelo Tan
Video Editor: Thai Anh Duong