With pickleball’s increasing dominance, I had the idea to create a concept for a Nike pickleball paddle. My idea comprised of a frame molded from recycled materials, and a carbon fiber face. The design of the graphics was meant to encompass the mood of pickleball: fun, yet aggressive. Whether you play for fun or competitively, this paddle would push you to play better. 

Once the design was made, I spent time looking at different ways Nike could market this paddle. While the paddles design can speak for itself, I wanted to find small ways to incorporate the fun of pickleball into scenes and visuals.

Thank you.