As the "Water Your Body" campaign hit TV, I led the digital team in the concept and creation of all digital support media.

This included a brand website redesign, several online media campaigns and a rework of all social media components. 

 

Highlights included: 
• 40+ million impression page takeover on Yahoo.com's homepage
• Digital-only launch of Crystal Lights' first cause marketing effort for World Water Day, 
   in partnership with The Nature Conservancy.