Testing light bulbs before any point of purchase is part of Indonesian’s retail experience and culture. A culture that benefits the leading brands as consumers would only try on products they are familiar with; leaving Leuch’Tech behind its competitors.
We utilized a special printing technique to develop a series of packaging with engaging illustrations that does not require the light bulbs to be taken out for testing.
This technique, combined with the brightness of the light bulb, enables the illustrations to turn into an x-ray vision to reveal the cheeky stories that are hidden, giving the customers a fun experience everytime they turn the lights on.
Because, Leuch’Tech believes that there is much more to light than making an object visible.
Photographer Utomo Rahardjo
Director Utomo Rahardjo
Producer Budi Mulianto
In collaboration with Digital Active http://artli-digitalactive.com/
