Packout Guidelines for the C. Wonder 'It Just Got Personal' Campaign.
As part of my eCommerce responsibilities at C. Wonder, I was in charge of writing standards for eComm Packouts. For this project, I teamed with the retail marketing team to better understand how they wanted customers to interpret the campaign. After learning the scope of the project, I created samples of the products being sold within the campaign (monogrammed products), photographed them, and developed standards based off company policies and designs.
The campaign ran 7/24-8/23 2013