At Lord & Taylor, I work on website content strategy and project management.
Beginning with strategy, I plan out my individual sections (currently focusing on Jewelry & Accessories, Men's, Kids', and Handbags).
After planning, the creative goes through an 18-week long workflow, where it is seen and edited by designers, copywriters, merchandisers, buyers, and upper management.
Once the creative has been finalized, I manage the content in our database, map the click thrus for each link, and audit the content in a week-long process.
At the end of the event, I analyze each sections key performance indicators to provide
assistance for future strategy.
Beginning with strategy, I plan out my individual sections (currently focusing on Jewelry & Accessories, Men's, Kids', and Handbags).
After planning, the creative goes through an 18-week long workflow, where it is seen and edited by designers, copywriters, merchandisers, buyers, and upper management.
Once the creative has been finalized, I manage the content in our database, map the click thrus for each link, and audit the content in a week-long process.
At the end of the event, I analyze each sections key performance indicators to provide
assistance for future strategy.
This event was for Mother's Day 4/30/14-5/05/14
This event also contained a Fast & Fab (flash sale) and a Two Day Sale
*Please note that I did not design, write or create this is any way. I worked on the strategy, project management, maintenance, and reporting of it.*
*Please note that I did not design, write or create this is any way. I worked on the strategy, project management, maintenance, and reporting of it.*
