Because of its widely recognized success, upon hearing the words, “Weber Grill,” it is impossible not to associate it with dependability & durability. This campaign highlights the American past time of good old family fun & is a humorous campaign that really is relatable to the whole family.

 

Dads & moms don’t get to have all the fun when it comes to grilling. Weberican action figures are created to cater to younger kids (as well as matching shirts for the old man and his boy!). The Weber Kids action figure also features a constructible grill on the back of each packaging.