When new owners took over these two venues they appointed Air to redesign the signing for both, with the goal of improving the visitor’s leisure experience and reducing the number of staff involved in the management of traffic and the flow of people – who vary widely from the seasoned business conference user to groups of rock fans. 

We developed a highly visible signing family that covers external and internal applications across both venues through a simple, easily managed grid format. It allows for hundreds of variations in wayfinding messaging, while keeping the ratios and overall format intact.

The scheme has proven to be a dynamic solution that improves the visual amenity and guides all users through their varying journeys. The accompanying hardware has delivered maximum investment return through being robust, cost effective and easy to maintain.