A self initiated final project brief to rebrand London History Festival, an existing festival based in the Kensington Central Library. The aim of the branding concept was to bring a contemporary and youthful approach to the festival by introducing more exciting venues and events targeted towards visitors with a variety of age demographics.
This project focused on the juxtaposition of London’s highly distinctive architectural eras namely Normal, Stuart and Modern London. The overlaid pattern on each imagery are derived from the iconic architectural elements from the chosen buildings – the Tower of London represents the Norman era, St. Paul’s Cathedral represents the Stuart era and the PWC building represents the modern era.
