The brief for my final college project was to rebrand Posh Pancakes, an existing pancake stall situated at Christchurch Farmer’s Market every Saturday morning during summer. The aim of this concept was to celebrate summer with Posh Pancakes through the use of orange as the main colour for the identity. The celebration of summer is also marked by the harvesting of summer fruits which mainly serve as the toppings of this homemade pancake.
The Wheel of Toppings highlights the branding collateral. This interactive game placed in their stall is only for indecisive customers to experience – when customers are unsure which topping combinations to choose, they are entitled to spin the wheel twice. The toppings chosen by the wheel would be the toppings the customer will get on their pancake.
To keep the unification of the Wheel concept, similar approach is also applied onto the website’s interface. On the homepage of the website, visitors are provided with the opportunity to spin the wheel by clicking on it and eventually ending up at a topping. Once landed, thorough information regarding the origins of the topping would be listed.
The Wheel of Toppings highlights the branding collateral. This interactive game placed in their stall is only for indecisive customers to experience – when customers are unsure which topping combinations to choose, they are entitled to spin the wheel twice. The toppings chosen by the wheel would be the toppings the customer will get on their pancake.
To keep the unification of the Wheel concept, similar approach is also applied onto the website’s interface. On the homepage of the website, visitors are provided with the opportunity to spin the wheel by clicking on it and eventually ending up at a topping. Once landed, thorough information regarding the origins of the topping would be listed.
