RUTÀM Vintage Shop
Logo Design - Custom Typography
I created this logo for my little vintage shop on ebay.
Rutàm means “wreck, junk” in Milanese dialect.
For the logo I was looking for a vintage and bold style. I came across an old Mission Orange Beverage sign and instantly fell in love with the typography. I thought it would be perfect for a vintage shop, but I couldn't find the original font, so I decided to recreate it, starting from a geometric base.
Colors and materials
The main colors are Black and "Rust" Orange.
The Visual Identity is made with cardboard texture and handmade notes,
recalling the boxes where the old stuff is stored.
Thanks for watching!!
