Keystart needed to attract a very specific customer, the kind of customer who couldn’t get a home loan from a bank. The kind of customer who might need Keystart's low deposit home loans.
So, to help them find these customers, we used our campaign to highlight the kind of people we didn’t want giving us a call.
The campaign was lead by social media, with multiple content pieces across a range of platforms.
the message was also extended to out of home and digi-screens.
