With the cost of living rising and house and rental markets becoming increasingly inaccessible, more West Australians are facing homelessness at a time of year that should be about celebrating.
To raise awareness and much needed funding, we extended our ‘Home for the Holidays’ print, radio and film campaign into a series of striking activations around Perth.
The activations encourage people to reflect and donate by bringing the sobering contrast of Christmas celebration to some the places people experiencing homelessness are forced to sleep.
Overview film
Case study
Stills from one of our activations
