Penta | Neobank, Fintech
Penta is the digital business banking platform for self-employed people, freelancers, start-ups and SMEs in Germany.
Penta is the digital business banking platform for self-employed people, freelancers, start-ups and SMEs in Germany.
Within minutes you can open a business account digitally and get a German IBAN, debit cards, digital expense management and many more financial solutions. As an official DATEV marketplace partner, Penta also enables the transfer of accounting data via the official interface to DATEV, among many other accounting systems.
My role: Brand Designer | full time
As a Brand Designer, I make sure that my designs are well received by Marketing, Product, HR teams and can be used for website, social media and OOH campaigns
• Creating engaging graphic imagery for Organic Social Media ads, specifically Facebook, Instagram, LinkedIn.
• Working with Performance Marketing and producing creatives for digital paid ads: Facebook, Instagram, Google App Campaigns.
• Editing photo material, including color correction, and retouching assets.
• Maintaining brand guidelines and establishing asset libraries and visual frameworks.
• Responsible for print design and preparation of files.
• Actively helping and supervising other designers and the Brand team during Team Lead absence. Managing 6 team members while providing direct and timely feedback.
• Collaborating with the Marketing, Product, HR, and Sales Team to support our online and social media campaigns and partnerships.
• Advocating for consistent and cohesive design quality throughout the company.
As a Brand Designer, I make sure that my designs are well received by Marketing, Product, HR teams and can be used for website, social media and OOH campaigns
• Creating engaging graphic imagery for Organic Social Media ads, specifically Facebook, Instagram, LinkedIn.
• Working with Performance Marketing and producing creatives for digital paid ads: Facebook, Instagram, Google App Campaigns.
• Editing photo material, including color correction, and retouching assets.
• Maintaining brand guidelines and establishing asset libraries and visual frameworks.
• Responsible for print design and preparation of files.
• Actively helping and supervising other designers and the Brand team during Team Lead absence. Managing 6 team members while providing direct and timely feedback.
• Collaborating with the Marketing, Product, HR, and Sales Team to support our online and social media campaigns and partnerships.
• Advocating for consistent and cohesive design quality throughout the company.
Location: Berlin, Germany
Brand base
Illustrations for interface and Landing pages
Social Media Design | Organic channel
Creating assets on weekly base for Organic channels, like Instagram, LinkedIn, Twitter, Facebook, etc
Creating assets on weekly base for Organic channels, like Instagram, LinkedIn, Twitter, Facebook, etc
Performance marketing channel
Freelance campaign
Channels: Facebook Paid
The leads were increased on 50%, tests: different people/background
Freelance campaign
Channels: Facebook Paid
The leads were increased on 50%, tests: different people/background
Retargetting ads to new platforms
1. Creating and testing around 50 ads versions:
• text variety
• background variety
2. Trustpilot campaign for Social Paid
1. Creating and testing around 50 ads versions:
• text variety
• background variety
2. Trustpilot campaign for Social Paid
Retouching images
Searching, retouching images for web content.
Searching, retouching images for web content.
Partnerships
Banking and Insurance: Penta’s Partnership With SIGNAL IDUNA
The SIGNAL IDUNA Group offers insurance and financial services. The group was created through the merger of the Dortmund-based Signal Versicherungen and the Hamburg based Iduna Nova Group on 1 July 1999. The companies of these two groups have been under one management ever since. Ulrich Leitermann has been the Chairman of the Management Board of the Signal Iduna Group since July 2013. Since 1 April 2009, Deutscher Ring Krankenversicherungs-Verein a. G. has also been part of the Signal Iduna Group. In August 2017, it merged with Signal Krankenversicherung a. G., which has since operated under the name Signal Iduna Krankenversicherung a. G.. Within this, Deutscher Ring Krankenversicherung continues to exist as a brand.
The SIGNAL IDUNA Group offers insurance and financial services. The group was created through the merger of the Dortmund-based Signal Versicherungen and the Hamburg based Iduna Nova Group on 1 July 1999. The companies of these two groups have been under one management ever since. Ulrich Leitermann has been the Chairman of the Management Board of the Signal Iduna Group since July 2013. Since 1 April 2009, Deutscher Ring Krankenversicherungs-Verein a. G. has also been part of the Signal Iduna Group. In August 2017, it merged with Signal Krankenversicherung a. G., which has since operated under the name Signal Iduna Krankenversicherung a. G.. Within this, Deutscher Ring Krankenversicherung continues to exist as a brand.
Print Design
Presentation for IHM Conferention
Print Design
Poster for WeWork office
Poster for WeWork office
Business cards for employees
Trifold flyer
