Penta | New Brand Cards & Packaging

•

Penta Digital Business Banking 2022

Throughout 2022, I had the privilege of being a member of the exceptional Brand team at Penta.
As a dedicated Brand Designer, I worked with the Brand Lead, actively contributing to discussions shaping the future direction of our brand. Additionally, I brought my creative vision to life by conceptualizing and executing designs for cards and packaging that aligned seamlessly with the renewed Penta identity.

Together, we embarked on a comprehensive rebranding initiative aimed at revitalizing Penta's image and distinguishing it in a competitive market.

Drawing inspiration from the agency's illustrations and the innovative brand style they developed, I took the lead in translating these concepts into tangible visual elements.

The collaboration between Cresci's Agency and Penta resulted in a comprehensive overhaul of the Penta brand identity. This encompassed the creation of a fresh logo, a vibrant color palette, and distinctive typography, crafted through a harmonious partnership between Cresci Agency and the Penta Team.

Recognizing the diverse account-opening conditions provided by Penta, it became crucial to develop a range of card designs catering to various demographics—from company owners to freelancers. This approach ensures that individuals across the spectrum can select a card cover that resonates with their preferences. Each card is meticulously crafted to highlight the company's core values and adheres to the vibrant palette of the new brand colors.

Embracing the Penta way.

The vibrant Penta DNA will be infused into every pixel and across every asset.

Emphasizing sustainability is a primary focus for us. It's equally crucial to foster the healthy growth of your business. Our cards embody the strength and influence of nature.

The branded cards featuring a pattern are designed specifically for companies employing over 50 individuals.

Maintaining the vertical design was a crucial consideration during the card redesign process. Simultaneously, ensuring the front of the card remained devoid of any personal information, such as the name, card number, and expiration date, was equally important.