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McDonald's • Chicago Dibs Chair • Retouching•CGI

McDonald's Dibs Chair
Creative Retouching and 3D Modeling
McDonald's Dibs Chair
A Chicago tradition where someone calls “dibs” on their shoveled out parking spot in the winter. The client requested an Adirondack "dibs" chair in the shape of large fries.
Retouching and 3D Process
This animation shows the process of making the chair. Icicles and staples were modeled in 3D and rendered to add some variety to the original chair silhouette. I decided to add icicles to give the scene a colder mid-winter feel. Originally, tape was requested for the sign. Heavy duty staples added to the concept because winds in the Midwest are very strong. 
Detail: 3D Icicles wireframe and final render. These were rendered at very large sizes to hold details on a 25 foot billboard. 
3D screen showing the icicle models positioned in the render window
Final printed billboard in the Chicago location
McDonald's • Chicago Dibs Chair • Retouching•CGI
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McDonald's • Chicago Dibs Chair • Retouching•CGI

Published: