Creation of a brand identity and the guidelines for use of that identity.
IdeaPad
Lenovo Personal Computers
Lenovo Personal Computers
These are user guidelines I created for the look and feel and the use of the Ideapad logo and brand.
Striving for More
Pro bono work for the non-profit organization Striving for More to help volunteers and printers understand how to use and design for the brand's identity.
Pro bono work for the non-profit organization Striving for More to help volunteers and printers understand how to use and design for the brand's identity.