The International Advertising Association's 2021 Global Conference, Creativity4Better, talked about the value of bravery in creativity. The organizing committee asked my team to come up with a quiz idea that would make people share the results and help popularize the event.

 

After thorough research in psychology, sociology and other "-ologies", I created the quiz that would determine your creative bravery type: how and where are you most willing to let your creativity come to life. 

 

Twelve carefully crafted questions and a complex algorithm later, the quiz came to life. Oh and let's not forget the four compelling characters and their cute-but-futuristic-tech-y appearance. I'll let you read about it in the actual screenshots below. 

 

Note: the website was animated, the UX was an absolute pleasure. I hope the link still works: https://quiz.creativity4better.com/