Craft Solutions is a financial software providing an automated real-time reporting of financial results together with powerful analysis capabilities that enable a better understanding of business performance. The software also enables users to create the company's financial plan with detailed revenues and expenses budgets in an efficient and flexible way, using a collaborative system in the cloud.

In 2021, Craft Solution asked my team to develop a creative campaign delivering their message to small business owners that need to better understand their financial records.

Our creative concept focused the target's most important need, and that is identifying problems that cause loss of profit and opportunities that can increase profit, while still managing day-to-day activities.