To carry the Cabot Woodcare brand into new territory and promote their new product line of interior water-based stain and sealer, Cabot reached out to well-known bloggers within the DIY cmmunity to partner with and create diverse and inspiring content. To tie the outreach campaign together, Cabot provided vloggers with an animated video endcard to encourage viewers to get their own look with an inspiring call to action and direct instructions on where to find Cabot Premium Wood Finish.

 

Cabot Premium Wood Finish was awarded Product of the Year 2014 in Home Improvement by consumer vote in a TNS survey of over 40,000 people.

 

Creative Director: David Jones

Copywriter: Evan Benner

Art Director: Brittany Mason