The Cabot Stain Hall of Fame lives in an interactive Facebook App. Cabot praises every project shared on its page, and the very best get recognized and showcased in the Hall of Fame, promoted as a source of inspiration. Cabot wanted to go the extra step and award tangible trophies to new inductees, accompanied by a personalized letter and an invitation to submit a video acceptance speech to further that top-level engagement. Several recognized projects were by unexpected first-time stainers, bolstering these relationships and further reflecting the supportive nature of the Cabot brand.