THE DESIGN CHALLENGE
 
We needed to update the existing Cadbury Crispello artwork to the global 

Cadbury brand upgrade.
 
DESIGN SOLUTION
 
Evolving and creating design assets with a slick, modern logo upgrade while keeping the brand's personality intact.
 
THE RESULT 
 
A cleaner, bolder-looking pack with greater appetite appeal and a more prominent placement of chocolate intrinsics.