A regional chain of flower shops applied to LINII for the development of a corporate identity. Owners planned to expand the business, so they decided to change the perception of their brand.

The new name — Flowingo, which combines the words flower and flamingo, already has a play of meanings. We continued it in the sign and graphic concept. The theme of exotic flora (and some fauna) creates a bright, contrasting image of the city.

We were interested in finding a non-standard approach in the flower category, because this part of the market has a significant impact on the visual environment of the city.