Individual student work 2013

 

 

Brief:  Make a campaign to save the few remaining tigers that exist in the wild today.

 

 

Target Audience: The target audience to be everyone who has some kind of knowledge of tigers. This can be knowledge obtained from books, or experiencing tigers up close. 

- The primary target audience: People who buy groceries in the age group from 16-50 years old.

- The secondary target audience: People who influence the primary target group. This could be children, spouses or friends.

- The third group consists of people who buy fried food from fast food restaurant.

 

The point of this campaign is to raise awareness the pailm oil industry and the effect this has on the wild tigers.

 

 

Posters: I chose to show a tiger pattern in two products that is often used in everyday meals. I have done this to illustrate that humans consume the remaining few wild tigers in the world.

 

Campaign web page: On the web page one can read more about the campaign, about WWF and read more about the wild tigers. Under “ check your country “ one can check different country and see what products that contains palm oil.

 

To spread the message one can share it on Twitter and Facebook.