-School assignment

 

 

Brief: Strengthen the feeling of belonging within Airbnb´s community.

 

Insight: Treehouses, castles, igloos, boats, farms and floating houses in the sky. These were the type of houses that triggered our feeling of belonging as kids. Now Airbnb want to re-awaken this feeling.

 

Idea: Encourage people to send in a drawing of their childhood dreamhous on Airbnb´s Facebook page. Airbnb wil then answer their post with a real life example of their drawings. 

 

Co-owner: Zakarias Aarre Nadir