Sol de Ibiza is a totally natural sunscreen. It is cruelty-free, vegan, safe for coral reefs, and is packaged in plastic-free material that is easily recyclable. The visual identity was created to be fully aligned with the brand's ideals and values. The logo and colors evoke the sun, nature, sea, sand, and aloe vera of the magic island. 
Besides the organic significance, the brand seeks to question waste and consumerism, claiming: 

“Minimalism is understanding what we truly value and eliminating the rest. (…)
Sol de Ibiza has created a minimalist sun protection range that provides you with all you need to protect yourself from the sun. No more, no less. So you can get on with what's really important to you.”

So, the packaging design follows the same brand's value, seeking to present the product in a natural form, using uniques and clear graphic elements and plain colors that give the product packages simplicity and refinement as found on nature.