Seviroli, a company known for its quality tortellini, created a Tortellini Soup for the Frozen Foods section of Costco. Different from the kind of product Seviroli was used to producing, this product that was geared toward the “quick bite to eat” concept (in the same vein as Easymac or Ramen Noodles.) The challenge was to create packaging that would convey the same “convenience” concept of lower end brands, but still maintain the high end quality look of the Seviroli reputation.