Lansky’s Old World Deli, located in the heart of the Upper West Side in NYC, is the quintessential Modern Classic Jewish Deli.  Renowned for their overstuffed sandwiches, knishes & burgers, Lansky’s came to The Ribaudo group – a company I work with – wanting to market their own brand of soda. They wanted a design to incorporate their logo with a more upbeat New York feel, which would later be the staple design in their product line.