By Malene Birger
Retail Design
Retail Design
Front Elevation
Ground Floor:
The inspiration for the ground floor came from the romantic and soft side of old Hollywood glamour combined with diamond shapes found in the Spring / Summer 2010 collection.
The rosehip bushes are sculpted in Corian. Rosehips are found in abundance in Denmark, growing everywhere from beach to country side. Less formal than roses they tie in great with the Danish heritage of the brand. The rosehips are repeated in the seating where they are made of sculpted white leather.
The look is light, airy and sparkling with an air of luxury.
The inspiration for the ground floor came from the romantic and soft side of old Hollywood glamour combined with diamond shapes found in the Spring / Summer 2010 collection.
The rosehip bushes are sculpted in Corian. Rosehips are found in abundance in Denmark, growing everywhere from beach to country side. Less formal than roses they tie in great with the Danish heritage of the brand. The rosehips are repeated in the seating where they are made of sculpted white leather.
The look is light, airy and sparkling with an air of luxury.
This floor is inspired by the dramatic lighting of Film Noir. The interior is black with dynamic lines created by stunning light features. The basement is divided into two areas; one of VIPs and one for non-VIPs.
The non-VIP area is a seating area with 3 adjacent fitting rooms. The wall dividing the VIP area and the non-VIP area has SmartGlass windows, so the non-VIP get a view of the VIP area when it is not in use. When the VIP area is being used the windows turn opaque to insure the privacy of the VIPs.
The main function of the VIP area is to hold private fashion shows a'la the 40s and 50s. The VIP area provides a luxurious environment to relax and have a glass of champagne in the bar while shopping.
Accessing the VIP area can only be done with a VIP swipe card. The swipe card gives access to the elevator on the ground floor and takes the VIP on a descent into luxury.
The VIP area also boasts of a private fitting room.
Customer profiles (hand drawn)
Presentation board
