✶ Lambrini Incite Chaos ✶ ⟷ Campaign idea

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✶ Lambrini: Encite Chaos - Campaign + Brunch concept ✶

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Phase One ✶ Poster & Social Media Campaign

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This project proposes a campaign for the budget perry brand Lambrini.

In this phase the hashtag ‘#5WORDNIGHTOUT' will begin to enocourage the public to engage with Lambrini's socials. This will generate anticipation as the official Lambrini account will share the most notable responses from the public. After this, a poster campaign utilising the responses will be rolled out across the UK's biggest city's, contrasting urban walls with the recognisable pastel colours. This will make the public actively want to engage with the brans as gtheitr response could be spotted in the city environment.

Phase Two ✶ Brunch Concept

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Themed brunches are recent popular phenomenon. By bringing this concept together with Lambrini, customers will participate within a memorable experience that allows for them to try and interact with the product. With live DJ's, bingo and a range of Lambrini cocktails, this party environment will give customers a positive and fun association with the product. To convey this, a visual identity, menu's, goodie bags and a promotional photoshoot have been created.