☺ CULTIVATE: Rave Revival 2021 ☺
The revival of dance and togetherness in a post-pandemic world was celebrated through the brand identity that I created for Cultivate - a festival based in Aberdeen, Scotland. The image of two hands gracing, as a direct reference to The Creation of Adam, symbolised the second coming of the Summer of Love. Taking other references from Aberdeen's beach front, where the festival is based, the branding honed in on the sentimentality of the local music scene.
﹄Photography used for graphic manipulation by Jack Fraser
﹄Festival event photography by Raf Bernal Coates / @goingnowhere___
and Dean Duncan / @beanbunion
Required assets from social media graphics, to brochure's and maps, the brand identity translates onto various interface's through it's colour pallet and use of gritty texture.
See you at Cultivate 2022! ☺
