Date: 2011. Project made in collaboration between Ludvig Bruneau Rossow and Henrik Wold Kraglund
Lavafilm is a film company based in Oslo, Norway. They make films for advertising, fashion and contemporary art. Their identity, explores the interaction between the classic and the contemporary. We experimented with a solution, where the sum of the visual elements are the cornerstones of the identity, opposed to the standard, where the logo stands out as the most important element. The concept for Lavafilm's identity is inspired by natural disasters, such as volcanic eruptions and earthquakes. During an earthquake, solid objects will divide and move to random positions. This has been the basis for the development of our solution.